project n°2 What can be a new relation between poetry and management? My answer is P.O.E.M.E = Poetry. Organisation. Emotions. Management. Enterprise
It was in 2006 when I was writing my Master Thesis on Poetry and Business when I realised the importance of words, language and poetry especially for the management. So I started investigating into this. There is a great yearning for connection, identification, orientation and innovation in companies around the world. Working with poetry and art in general seeks to #1 present rather than argue, #2 offer insights rather than build theory, #3 add to the sense of the world´s variety rather than negotiate and refine a consens #4 play with ideas rather than work towards a closure #5 make new rather than seek to replicate or systematically build on what has gone before #6 proceed by association and image rather than evidence and logical consequence #7 engage, surprise, attract, connect, shock, delight, stir the memory and fertilise the unconscious #8 communicate s.th. ultimately unsayable because uniquely arising. So, my intention with P.O.E.M.E. is to integrate content, prompt insight and aid with decision making. I want to care for the unexpected, the unspoken and the untold between the lines. Give them a voice, a space, a word, a time and the patience to let them do their real work: connect and inspire! My latest project is about story telling and an hour glass and one more minute. Photo credits: Svedholm Design One more minute is the result of a design work by Jan Svedholm and Antonia Zoe Strunk. svedholm.se/en/products/accessories/one-more-minute The hourglass is designed as a silent reminder not to waste too much water under the shower. Although staying one more minute under the warm and soft shower would be great. In order to give it some additional effect I wrote a story trying to give water a voice and make that voice strong enough to evoke emotions. And to make these emotions strong enough to connect to our deeper source. And to allow this re-connection to conduct to other decisions. And to make these other decision have an impact on the place we are. Earth. The hourglass is called o.m.m. and o.m.m. is a water drop with a message for all of us. So, my intention with the story is to evoke emotions with the product. Not only to foster selling it but also to give it an additional sense and meaning. To make people feel the need to be a conscious user of water ... among other things. This is my voice to give a voice to water.